For those of you who read my blog, you know that I am big believer in frictionless sales. (see an earlier post)
"Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing and service to get a customer and generate revenue. As I mention in an earlier post, "The less friction you have in your sales and delivery model, the easier it is to scale. The easier it is to scale the faster and more efficiently you can grow."
Well, if we thought we did that at Sipphone (full disclosure-it is a fund investment and i am on the board) with a fat client, I can tell you that we did much better with our newest release at Gizmocall.com. At Gizmocall, users can now use their web browser, yes web browser, to make free calls to any mobile, landline, or SIP-based network. With a simple Flash plugin, users get 5 minutes of free calling a day and 10 minutes if they register. Congratulations to Michael, Jason, and the team for continuing to strive to lower the friction to using our service. From a business model perspective, we clearly believe there is more to life than just minute stealing, so besides your usual upsell model for minutes and caller ID and other services, we plan on layering in some advertising. Read Michael Robertson’s blog for more:
My plan with Gizmo Call is to offer phone calls that will feel free because they are paid for with advertising. The popularity of free email services, news services and community sites demonstrates that people will often choose ad sponsored services over paid ones. Because Gizmo Call is written in flash we can insert advertisements into the experience in a helpful manner. If you call 1-800-FLOWERS we can tell you about the great San Diego-based company ProFlowers which is running Valentine’s Day specials starting at $29.95 and offer to connect you to them at: 1-800-580-2913. If you need a plumber or a pizza just dial those words and we’ll pop up a list of vendors you can talk to for those services. Not everyone will want advertising in and around their calls, but Google has proved that targeted advertising is actually useful and that’s what we will strive for.
There’s no advertising yet on Gizmo Call which is why free calls are limited to just 10 minutes. Eventually we’ll have text, audio and video advertising – let your mind run with that one! Until then, use Gizmo Call to make some free calls and let me know how it works for you!