Jeff Nolan has an interesting post about how a US General views blogs as an excellent source for unfiltered information. Jeff goes on to postulate that CEOs could also get unbiased information from their field as well.
In the private sector it's only a matter of time before CEO's, at least the better ones, start figuring out that the best way to get the straight scoop on a topic is to drill down to the field by reading the blogs that exist within the company. Of course, this isn't an entirely efficient process for an executive who probably already has too much on his/her plate, so the opportunity that exists from a tech standpoint is to aggregate blogs and apply BI techniques to sort, categorize, and apply qualitative filters to. I suppose you could make the case that this is what Technorati or Feedster are doing, but I'm not sure that's what I am envisioning.... I'm going to need to put some more thought into this and report back at a later time.
This is yet another example of how the web is helping make inefficient processes more efficient, especially when we are moving away from a command and control world to one where empowered individuals or nodes on the edge make decisions. In this world, getting unfiltered information from the edge becomes more important. Rather than squelch his troops, it is quite nice to see that General Myers gets it and is embracing blogs as another data point for him. .